FOR MORTGAGE LENDERS
Activate your database.
Earn the next loan.
A homeowner intelligence platform built for mortgage lenders.
FOR MORTGAGE LENDERS
Activate your database.
Earn the next loan.
A homeowner intelligence platform built for mortgage lenders.
FOR MORTGAGE LENDERS
Activate your database.
Earn the next loan.
A homeowner intelligence platform built for mortgage lenders.
REPEAT AND REFERRAL
REPEAT AND REFERRAL
REPEAT AND REFERRAL
The borrowers you've closed are your most reliable source of new business.
The borrowers you've closed are your most reliable source of new business.
The borrowers you've closed are your most reliable source of new business.
Every borrower you serve is a relationship you've already earned. With HŌM, those relationships compound.
Every borrower you serve is a relationship you've already earned. With HŌM, those relationships compound.
87%
87%
of mortgage business comes from referrals and past clients.
Source: STRATMOR
of mortgage business comes from referrals and past clients.
Source: STRATMOR
WHY HŌM EXISTS
WHY HŌM EXISTS
WHY HŌM EXISTS
Built by operators who drove attachment rates across portfolios of 3M+ borrowers.
Built by operators who drove attachment rates across portfolios of 3M+ borrowers.
The relationship is the asset. The existing tools weren't built to grow it. We built one that is.
The relationship is the asset. The existing tools weren't built to grow it. We built one that is.
THE HŌM APPROACH
THE HŌM APPROACH
THE HŌM APPROACH
Two paths to recapture. One platform.
Two paths to recapture. One platform.
Two paths to recapture. One platform.
REFINANCE RECAPTURE
Reach refi candidates before competitors do.
HŌM Intelligence identifies borrowers likely to refinance. Cues surface to your team in real time.
PURCHASE RECAPTURE
Win the next purchase. And the referral.
HŌM Intelligence identifies borrowers likely to buy again or refer. Leads land with your team the moment they're ready.
REFINANCE RECAPTURE
Reach refi candidates before competitors do.
HŌM Intelligence identifies borrowers likely to refinance. Cues surface to your team in real time.
PURCHASE RECAPTURE
Win the next purchase. And the referral.
HŌM Intelligence identifies borrowers likely to buy again or refer. Leads land with your team the moment they're ready.
HOW HŌM INTELLIGENCE WORKS
HOW HŌM INTELLIGENCE WORKS
HOW HŌM INTELLIGENCE WORKS
From signals to Cues to action.
From signals to Cues to action.
From signals to Cues
to action.
HŌM scores every borrower in real time. Every search, view, and market move generates signals.
HŌM scores every borrower in real time. Every search, view, and market move generates signals.
Signals
Continuous behavioral and contextual data across the book.
Signals
Continuous behavioral and contextual data across the book.
Signals
Continuous behavioral and contextual data across the book.
Cues
Ranked, actionable alerts surfaced to your team.
Cues
Ranked, actionable alerts surfaced to your team.
Cues
Ranked, actionable alerts surfaced to your team.
Action
The right outreach, at the right moment, with the right message.
Action
The right outreach, at the right moment, with the right message.
Action
The right outreach, at the right moment, with the right message.
The top 10% of your book is 4× more likely to sell.
The top 10% of your book is 4× more likely to sell.
The top 10% of your book is 4× more likely to sell.
Score every borrower's likelihood to sell. Work the top 10% of the book and capture almost half the seller opportunity.
Score every borrower's likelihood to sell. Work the top 10% of the book and capture almost half the seller opportunity.
1 in 4 refinances, in 10% of your database.
1 in 4 refinances, in 10% of your database.
1 in 4 refinances, in 10% of your database.
Score every borrower's likelihood to refinance. Work the top 10% of the book and capture a quarter of the opportunity, before a competitor makes the call.
Score every borrower's likelihood to refinance. Work the top 10% of the book and capture a quarter of the opportunity, before a competitor makes the call.
CUES IN PRACTICE
CUES IN PRACTICE
When to reach out, not just who.
When to reach out, not just who.
Illustrative cue. Real Cues are generated from each borrower's behavior in your client-branded experience.
Most retention tools tell your team which borrowers to watch. HŌM tells them when to act on each one, and what to say. Each Cue is a ranked, contextualized prompt, surfaced in real time.
Most tools surface who to contact. HŌM tells your team when to reach out, why it matters, and what to say.
WHAT MAKES HŌM DIFFERENT
WHAT MAKES HŌM DIFFERENT
WHAT MAKES HŌM DIFFERENT
Most tools predict.
HŌM converts.
Most tools predict.
HŌM converts.
Most tools predict.
HŌM converts.
Propensity scores are just numbers. HŌM turns them into outcomes: branded engagement, transaction collaboration, and recapture, all in one platform.
Propensity scores are just numbers. HŌM turns them into outcomes: branded engagement, transaction collaboration, and recapture, all in one platform.
HŌM INTELLIGENCE
The signal engine.
Pre-intent Cues. Listing propensity scoring. Property Intelligence.
HŌM CONNECT
The engagement platform.
Client-branded mobile and web experience. Pro tools. Transaction Hub.
HŌM REWARDS
The recapture program.
A rebate that brings buyers back at closing. Built on top of the platform.
HŌM INTELLIGENCE
The signal engine.
Pre-intent Cues. Listing propensity scoring. Property Intelligence.
HŌM CONNECT
The engagement platform.
Client-branded mobile and web experience. Pro tools. Transaction Hub.
HŌM REWARDS
The recapture program.
A rebate that brings buyers back at closing. Built on top of the platform.
Let's run HŌM Intelligence
on your database.
Let's run HŌM Intelligence
on your database.
Let's run HŌM Intelligence
on your database.
A 30-minute platform walkthrough with our team.
A 30-minute platform walkthrough
with our team.
CUES IN PRACTICE
When to reach out,
not just who.
Illustrative cue. Real Cues are generated from each borrower's behavior in your client-branded experience.
Most retention tools tell your team which borrowers to watch. HŌM tells them when to act on each one, and what to say. Each Cue is a ranked, contextualized prompt, surfaced in real time.
Most tools surface who to contact. HŌM tells your team when to reach out, why it matters, and what to say.
© 2026 PropCents, Inc. All rights reserved.
© 2026 PropCents, Inc. All rights reserved.