THE PLATFORM
One platform.
Three layers.
Every homeowner relationship.
From engagement to recapture. One platform, built consumer-inward.
THE PLATFORM
One platform.
Three layers.
Every homeowner relationship.
From homeowner engagement to recapture, in one platform built around the customer.
THE PLATFORM
One platform.
Three layers.
Every homeowner relationship.
From homeowner engagement to recapture, in one platform built around the customer.
HOW IT WORKS
HOW IT WORKS
HOW IT WORKS
Signals become Cues. Cues become action.
Signals become Cues. Cues become action.
Signals become Cues. Cues become action.
HŌM scores every borrower in real time. Every search, view, and market move generates signals.
HŌM scores every borrower in real time. Every search, view, and market move generates signals.
HŌM INTELLIGENCE
The signal engine.
Pre-intent Cues. Listing propensity scoring. Property Intelligence.
HŌM CONNECT
The engagement platform.
Client-branded mobile and web experience. Pro tools. Transaction Hub.
HŌM REWARDS
The recapture program.
A rebate that brings buyers back at closing. Built on top of the platform.
HŌM INTELLIGENCE
The signal engine.
Pre-intent Cues. Listing propensity scoring. Property Intelligence.
HŌM CONNECT
The engagement platform.
Client-branded mobile and web experience. Pro tools. Transaction Hub.
HŌM REWARDS
The recapture program.
A rebate that brings buyers back at closing. Built on top of the platform.
WHY HŌM EXISTS
WHY HŌM EXISTS
WHY HŌM EXISTS
Built by operators who drove growth across portfolios of 3M+ borrowers.
Built by operators who drove growth across portfolios of 3M+ borrowers.
We've seen what works at scale, what breaks, and what comes next. We built it.
We've seen what works at scale, what breaks, and what comes next. We built it.
HŌM INTELLIGENCE
HŌM INTELLIGENCE
HŌM INTELLIGENCE
The Signal engine.
The Signal engine.
The Signal engine.
Know who's ready to move before they start looking.
Know who's ready to move before they start looking.
01
Propensity scoring
Listing and refinance likelihood, scored across every homeowner in your portfolio.
02
Pre-intent cues
Catch early signs of selling, buying, or refinancing before they open Zillow.
03
Property intelligence
Property, valuation, and ownership data layered into every homeowner profile.
04
Real-time ranking
Cues prioritized by likelihood and urgency, so your team works the right list first.
01
Propensity scoring
Listing and refinance likelihood, scored across every homeowner in your portfolio.
02
Pre-intent cues
Catch early signs of selling, buying, or refinancing before they open Zillow.
03
Property intelligence
Property, valuation, and ownership data layered into every homeowner profile.
04
Real-time ranking
Cues prioritized by likelihood and urgency, so your team works the right list first.
HŌM CONNECT
The engagement platform.
The engagement platform.
A branded experience consumers actually open.
A branded experience consumers actually open.
01
Client-branded app
A consumer experience built around your brand, on web and mobile.
02
Agent and loan officers tools
Everything your team needs to act on Cues, manage relationships, and close.
03
Transaction collaboration
A shared workspace for every stakeholder: borrower, agent and loan officer.
04
Lifecycle engagement
Automated touchpoints that keep the relationship alive between closings.
HŌM REWARDS
The recapture program.
The recapture program.
Increase recapture with a buyer incentive borrowers actually use.
01
Recapture the purchase, not just the refi
Stay in the next transaction when borrowers in your portfolio are ready to buy again.
02
Preferred agent network
Borrowers are matched with vetted local agents who know their market.
03
Buyer Incentive
Borrowers receive a closing reward toward their purchase.
04
Keep the relationship you earned
The homeowner connection carries into the next transaction instead of restarting somewhere else.
01
Recapture the purchase, not just the refi
Stay in the next transaction when borrowers in your portfolio are ready to buy again.
02
Preferred agent network
Borrowers are matched with vetted local agents who know their market.
03
Buyer Incentive
Borrowers receive a closing reward toward their purchase.
04
Keep the relationship you earned
The homeowner connection carries into the next transaction instead of restarting somewhere else.
THE FLYWHEEL
Each layer feeds the next.
Each layer feeds the next.
Most platforms sell one piece: a CRM, a scoring tool, or a loyalty program. HŌM is all three, and each one makes the others stronger.
Most platforms sell one piece: a CRM, a scoring tool, or a loyalty program. HŌM is all three, and each one makes the others stronger.
BUILT FOR YOUR BUSINESS
BUILT FOR YOUR BUSINESS
BUILT FOR YOUR BUSINESS
See how HŌM works for your team.
See how HŌM works for your team.
See how HŌM works for your team.
Let's run HŌM Intelligence
on your book.
Let's run HŌM Intelligence
on your book.
Let's run HŌM Intelligence
on your book.
A 30-minute platform walkthrough with our team.
A 30-minute platform walkthrough
with our team.
© 2026 PropCents, Inc. All rights reserved.
© 2026 PropCents, Inc. All rights reserved.